Help a new hue stay shining through after every wash when you use L'Oreal Professionnel Vitamino Shampoo. Enriched with an anti-oxidant complex and UV filters, this shampoo cleanses and prevents colors from fading, so dyed strands look vibrant and shiny. During the coloring process, strands can get dry, which is why a good conditioner is imperative. L'Oreal Professionnel Vitamino Color fits the bill by leaving colored hair smoother and easier to detangle.